Orange County, South Coast Plaza to get high-end denim store

In Orange County, fashion trumps the economy. After an 8 million dollar house gets forclosed in Newport Beach, seems looking good is more important than a roof over your head.

High-End Denim Store opens in South Coast Plaza

“Last year, sales of women’s denim priced below $25 fell 11 percent to $3 billion and those priced from $25 to $50 fell 2 percent to $2.9 billion. And sales of women’s jeans priced from $50 to $75 were flat. However, sales of women’s jeans priced at more than $75 jumped 26 percent to $803.2 million last year, according to The NPD Group.”

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